The CMO of Liftoff, a company that helps brands better connect with their audience through apps, explains why it's important for campaigns to include an element of fun as it's likely to make a bigger impact on your customers.

Why it matters

An entrepreneurial mindset, understanding of the target market, and unique and creative ideas will achieve the desired outcomes in marketing but the most important thing to focus on is quality.

Takeaways

• Marketing efforts must draw on both research and strategies that combine a company’s and customers’ core values.
• Two learnings about B2B marketing are: ensure participation and offer...