Four ways to build trust in the healthcare sector | WARC | The Feed
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Four ways to build trust in the healthcare sector
In Spring 2020, Edelman’s Trust Barometer revealed trust in the healthcare sector had reached an all-time high. Less than a year later, trust in the sector had fallen back to pre-COVID levels. The healthcare sector could, and should, do more to gain the public’s trust, argues Carolyn Paul, EMEA Health Chair, Edelman, who outlines four actions healthcare brands can take to rebuild consumer trust
Why it matters
Edelman’s Trust Barometer research found there is a critical need for clear, credible and accurate healthcare information. Strengthening healthcare systems and improving information/science literacy are clear opportunities to help rebuild trust in the...
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