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02 March 2021
Four tips for local marketing success
Global, multinational advertisingLocalisation of international workManaging across markets
Tapping into communal pride, appealing to shared values and challenging the status quo are among the ways that brands can achieve success with local marketing efforts, according to a study by LIONS, the creativity-focused events and content company.
Why it matters
COVID-19 has encouraged more shoppers to buy locally-made goods, accelerating a pre-existing trend in this direction in many markets.