Four tips for local marketing success | WARC | The Feed
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Four tips for local marketing success
Tapping into communal pride, appealing to shared values and challenging the status quo are among the ways that brands can achieve success with local marketing efforts, according to a study by LIONS, the creativity-focused events and content company.
Why it matters
COVID-19 has encouraged more shoppers to buy locally-made goods, accelerating a pre-existing trend in this direction in many markets.
Analysis of entries into the Culture and Context stream at the 2019 Cannes Lions - which were spread across ten awards categories, from brand experience and activation to PR - can offer best-practice advice for marketers in response.
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