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08 October 2021
For travel brands, communication is key, especially as it concerns COVID-19
Consumer sentimentHealth & well-beingDestinations and locations
Almost two-thirds (63%) of Americans have traveled this year, but they are focusing on shorter, domestic trips, according to a study of travel trends and insights from Braze, Wakefield Research, Apptopia and Skyscanner. While the US is the most travel-ready country, Americans share concerns with travelers elsewhere that the travel brands they do business with stay in touch, particularly as it regards COVID-19.