Home The Feed
Your selections:

For travel brands, communication is key, especially as it concerns COVID-19 | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC's editors.

For travel brands, communication is key, especially as it concerns COVID-19
08 October 2021
For travel brands, communication is key, especially as it concerns COVID-19
Consumer sentiment Health & well-being Destinations and locations

Almost two-thirds (63%) of Americans have traveled this year, but they are focusing on shorter, domestic trips, according to a study of travel trends and insights from Braze, Wakefield Research, Apptopia and Skyscanner. While the US is the most travel-ready country, Americans share concerns with travelers elsewhere that the travel brands they do business with stay in touch, particularly as it regards COVID-19.

Why it matters

This content is for subscribers only.

Sign in or book a demo to continue reading. WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in