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For travel brands, communication is key, especially as it concerns COVID-19
08 October 2021
For travel brands, communication is key, especially as it concerns COVID-19
Consumer sentiment Health & well-being Destinations and locations

Almost two-thirds (63%) of Americans have traveled this year, but they are focusing on shorter, domestic trips, according to a study of travel trends and insights from Braze, Wakefield Research, Apptopia and Skyscanner. While the US is the most travel-ready country, Americans share concerns with travelers elsewhere that the travel brands they do business with stay in touch, particularly as it regards COVID-19.

Why it matters

More than a third of travelers globally, and 27% of US travelers, will consider switching to a competing travel brand if they don't receive the communication they expect, and there is a particularly high...

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