For brands, online marketplaces will be as important as social | WARC | The Feed

In an increasingly congested online retail environment, marketplaces are going to become more and more significant for brands – as important as social, according to one operator.

Why it matters

When it comes to online selling, few brands are big enough to rely solely on their own website, and many don’t want to depend just on the Amazon juggernaut (which in any case may not always be suitable). Online marketplaces are thus becoming increasingly important for a range of brands and retailers.

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