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For B2B marketers, investing in commercial analytics pays big dividends | WARC | The Feed
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04 February 2022
For B2B marketers, investing in commercial analytics pays big dividends
Marketing to B2B audiences
Research from management consultancy McKinsey shows not only that business-to-business (B2B) brands are increasingly interested in deploying commercial analytics, but that those who execute on them well can expect big payoffs.
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