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For B2B marketers, investing in commercial analytics pays big dividends | WARC | The Feed

For B2B marketers, investing in commercial analytics pays big dividends
04 February 2022
For B2B marketers, investing in commercial analytics pays big dividends
Marketing to B2B audiences

Research from management consultancy McKinsey shows not only that business-to-business (B2B) brands are increasingly interested in deploying commercial analytics, but that those who execute on them well can expect big payoffs.

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