Food marketing and the role of artificial intelligence and machine learning | WARC | The Feed
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Food marketing and the role of artificial intelligence and machine learning
With their ability to crunch millions of data points and keep learning through them, Kellogg’s sees how artificial intelligence (AI) and machine learning (ML) are growing the food industry to make it more future-ready.
Why it matters
AI and ML have a huge impact in the food space because they can increase farmers’ productivity, improve quality control of raw materials, reduce supply chain inefficiencies, cut food waste and even unlock new avenues of growth through innovation and marketing.
- During the pandemic when mornings and meal occasions changed, Kellogg’s looked at the role of food to drive growth.
- Machines keep...
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