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Food, beverages and grocery marketing trends for 2022 | WARC | The Feed

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Food, beverages and grocery marketing trends for 2022
04 January 2022
Food, beverages and grocery marketing trends for 2022
Consumer sentiment Direct to consumer (D2C) E-commerce & mobile retail

Food, beverage and grocery is often a microcosm for the wider consumer goods industry; in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead, according to Jessica DeVlieger, global CEO at global customer agency C Space.

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