Food, beverages and grocery marketing trends for 2022 | WARC | The Feed
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Food, beverages and grocery marketing trends for 2022
Food, beverage and grocery is often a microcosm for the wider consumer goods industry; in 2022, brands in this category will need to adapt to new consumer expectations and business models to stay ahead, according to Jessica DeVlieger, global CEO at global customer agency C Space.
Why it matters
The 2020 US grocery market was worth just over a trillion dollars. Pre-pandemic, online grocery sales were estimated at $34.54 billion. Fast forward 18 months and the market share for online sales and delivery services is estimated to be worth $106 billion – roughly 10.2% of total market share. The five-year...
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