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22 February 2021
Fluent devices score again in Super Bowl LV
Event tie-insCreativity & effectivenessTV & Connected TV audiences
During a Super Bowl with less fans in the stands, less viewership, and the absence of Super Bowl advertising stalwarts, one thing remained the same: according to System1 research, using fluent devices once again proved a winning strategy.
Why it matters
As the biggest US advertising audience, and ad buy of the year, the Super Bowl provides a key window into advertising effectiveness.