TBWA\Sydney’s Renata Yannoulis and Matthew Moran examine the future role of brick-and-mortar stores as declining footfall and skyrocketing e-commerce spending introduce a new era of retail.

Why it matters

The great retail reset is creating opportunities to disrupt retail experiences by offering more flexible and immersive options, with flex retail tactics having the potential to unlock immediate growth while future-proofing retail strategies.

Takeaways

• The new era of retail requires physical spaces to serve a purpose beyond shopping to connect with customers.
• Flex retail merges brick-and-mortar with more flexible uses like green parks, recycling centres and educational experiences.
• The stores of...