Five lessons for brands targeting families with young children | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

Five lessons for brands targeting families with young children
‘Generation Alpha’ – typically defined as those born between the years 2010 and 2025 – is having a sizeable impact on family routines and media consumption habits.
Why it matters
Three in five parents taking part in a new study by WildBrain Spark and Ipsos said their children’s viewing preferences have led them to research or buy a product. Furthermore, 42% said their child influences which retailers they choose to shop with.
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content