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21 September 2021
Five lessons for brands targeting families with young children
Child lifestyles & attitudesChild media useMarketing to children
‘Generation Alpha’ – typically defined as those born between the years 2010 and 2025 – is having a sizeable impact on family routines and media consumption habits.
Why it matters
Three in five parents taking part in a new study by WildBrain Spark and Ipsos said their children’s viewing preferences have led them to research or buy a product. Furthermore, 42% said their child influences which retailers they choose to shop with.