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16 July 2021
FirmDecisions research reveals pandemic changes in what brands want from agencies
Purchase behaviour
Developing client-agency relationships
Procurement
Insights gathered from 100 North American brand procurement and sourcing professionals demonstrates how the pandemic altered the capabilities that brands need from their agencies.
Why it matters
Since it’s widely expected that some changes in consumer behavior post-pandemic will be permanent – such as the reliance on ecommerce – these shifts will also change client–agency relationships for the long-term.Takeaways
- As capabilities shift, organizations are calling on procurement teams to drive strategy.
- More than a quarter of procurement leaders said they are prioritizing search engine optimization and web development within the next six months, and 27% said they’ll pursue...
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