FirmDecisions research reveals pandemic changes in what brands want from agencies | WARC | The Feed

Insights gathered from 100 North American brand procurement and sourcing professionals demonstrates how the pandemic altered the capabilities that brands need from their agencies.

Why it matters

Since it’s widely expected that some changes in consumer behavior post-pandemic will be permanent – such as the reliance on ecommerce – these shifts will also change client–agency relationships for the long-term.

Takeaways