Three-quarters of marketers globally anticipate supply chain issues of some sort over the coming year, according to a survey for WARC’s Marketer’s Toolkit 2023; successfully addressing these, whether they are minor or severe, could be the difference between success and failure.

Context

First it was the pandemic hindering access to raw materials, then the war in Ukraine added an energy crisis. On top of that, there are growing geopolitical tensions around the world, and the effects of climate change and inflation. 

Brands today are facing a radically different environment to that of just a few years ago. Simply ensuring products...