Find the memorable, messy magic in the seams of your brand | WARC | The Feed

When developing a ‘digital brand experience’, much of our learning on branding and behaviour still goes out the window in a quest for something seamless, frictionless, easy - something, in short, that is not an effective brand experience at all. The context of COVID-19 has made choosing the right quirks or moments of friction that a brand can own more important than ever.

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