The pandemic helped to turn the Southeast Asia region into a fintech hothouse: AppsFlyer examines the explosive user growth of financial apps in the individual markets.

Why it matters

Hypergrowth in the digital finance sector is expected to continue with a much larger install base but as the pandemic continues to drive down app user loyalty, re-engagement rises in importance.

Takeaways

• Marketers should keep festival seasons in mind when pursuing their user acquisition efforts, particularly in Vietnam and Thailand.
• Poor retention rates and higher user acquisition costs have made remarketing more important than ever.
• Marketers must stay vigilant against fraud...