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Finance app marketing in SEA: What to expect in 2022
14 September 2022
Finance app marketing in SEA: What to expect in 2022
Digital payments Devices & apps Asia (general region)

The pandemic helped to turn the Southeast Asia region into a fintech hothouse: AppsFlyer examines the explosive user growth of financial apps in the individual markets.

Why it matters

Hypergrowth in the digital finance sector is expected to continue with a much larger install base but as the pandemic continues to drive down app user loyalty, re-engagement rises in importance.

Takeaways

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