Finance app marketing in SEA: What to expect in 2022 | WARC | The Feed

The pandemic helped to turn the Southeast Asia region into a fintech hothouse: AppsFlyer examines the explosive user growth of financial apps in the individual markets.

Why it matters

Hypergrowth in the digital finance sector is expected to continue with a much larger install base but as the pandemic continues to drive down app user loyalty, re-engagement rises in importance.

Takeaways