Facebook has lost daily active users for the first time in its 18-year history while advertising revenue growth has slowed to the third-lowest level ever, according to the latest data from parent company Meta.

Why it matters

Strong competition from TikTok and Apple's data privacy changes are having a big impact on Meta's user base and advertising platform and these challenges look likely to continue into 2022.

Takeaways

• The number of daily active users on the Facebook platform fell by 0.5% in Q4 2021 compared to the previous quarter, equal to a drop of one million to 1,929m.
• At the...