The FAANG group of companies saw their collective revenue reach nearly $1trn in 2020 at the same time as they cut their advertising spend by 4.3%, according to a WARC Data analysis of company reports.

Why it matters

The ability to cut advertising spend but still drive revenue to record levels shows the importance of looking beyond just campaigns. These tech companies have a long-term focus on ecosystems, engaging consumers in new and different ways, and building strong brand loyalty.

Takeaways

• Amazon saw the biggest increase in revenue last year, growing by over one-third (+37.6%), but cut advertising by 0.9%....