Everything you wanted to know about rapid delivery buyers but were too afraid to ask | WARC | The Feed

The growth of rapid grocery delivery services has given birth to a new shopping occasion: after the main shop and the top-up shop, there is now the ‘additional shop’.

Why it matters

Brands need to be discerning and understand which shopping missions are worth owning. Winning a rapid grocery order is one thing, but think too about the logistics, the partnerships, the commercial deals that have to be set up.

Takeaways