Everything you wanted to know about rapid delivery buyers but were too afraid to ask | WARC | The Feed
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Everything you wanted to know about rapid delivery buyers but were too afraid to ask
The growth of rapid grocery delivery services has given birth to a new shopping occasion: after the main shop and the top-up shop, there is now the ‘additional shop’.
Why it matters
Brands need to be discerning and understand which shopping missions are worth owning. Winning a rapid grocery order is one thing, but think too about the logistics, the partnerships, the commercial deals that have to be set up.
Takeaways
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