Even as Super Bowl ad prices escalate, the investment can be worth it | WARC | The Feed

Super Bowl ad prices rise every year, but as one of the last mass-market TV events, the investment may be worth it, especially for commercials that go viral and can therefore reach double or triple the Super Bowl audience.

Why it matters

Even for brands that can afford it – this year’s Super Bowl cost $7 million for 30 seconds – investing in The Big Game requires consideration and planning to get the most out of the investment.

Takeaways