Super Bowl ad prices rise every year, but as one of the last mass-market TV events, the investment may be worth it, especially for commercials that go viral and can therefore reach double or triple the Super Bowl audience.

Why it matters

Even for brands that can afford it – this year’s Super Bowl cost $7 million for 30 seconds – investing in The Big Game requires consideration and planning to get the most out of the investment.

Takeaways

• No TV event is even remotely comparable to the Super Bowl in terms of reach. This year’s game totaled 112 million...