ESG (environmental, social, governance) business strategies can lead to better positioned brand messaging and campaigns that influence consumer behaviour and thinking, boosting business in the long term. 

This is motivating brands to focus on sustainability issues to create value for stakeholders, employees, consumers and suppliers.

Why it matters

ESG strategies not only allow brands to differentiate themselves in the marketplace when targeting demographics such as millennials and Gen Z, but they also provide the perfect opportunity to drive purposeful communication, boost brand awareness and drive visibility, while addressing the issues which matter most to consumers.

Takeaways

• ESG efforts increase confidence...