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To counteract car dealership fatigue, serve experience
Ford CEO Jim Farley is one of several auto representatives advocating for a fresh approach to car-selling – one that prioritizes novelty and innovation over “butts-in-seats.”
Why it matters
Beyond cost cutting: finding growth in an economic downturn
During an economic slowdown, jumping to cost cutting can damage long-term brand health, but with prudent and thoughtful portfolio management, brands can still find ways to grow.
Focus on three areas
According to Anna Soisalo, Executive Director, Strategy & Product – Europe at agency ustwo, most prudent decisions brand owners can use to drive growth during an economic slowdown fall into three areas:
- revising horizons;
How APAC can navigate inflation and recession to build brand resilience
There are both short- and long-term measures that marketers can take to ensure their brands remain successful in the face of inflationary and recessionary challenges.
Why it matters
Amid tough conditions, marketers have an opportunity to build more resilient brands that deliver greater value for consumers and businesses with a short-term focus that creates a strategy to navigate an inflationary world, and a long-term view of creating excess share of voice and hence market share growth.
NBCUniversal: 30–40% ‘optimal’ OTT weighting for TV campaigns
NBCUniversal is advising marketers to refocus TV ad budgets towards streaming formats, after a study found the best-performing advertisers sourced around a third of total impressions from OTT.
Measurement on the move
NBCUniversal has been one of the most vocal critics of Nielsen, which last year was stripped of its accreditation for local and national TV measurement by the Media Rating Council.
Insights from the 2022 Cannes Lions Creative Effectiveness winners
Brands need to up their game on trust amid consumer angst
China’s tech crackdown has benefits for emerging brands
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