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Effectiveness lessons from the unsung core of the ad industry
13 October 2021
Effectiveness lessons from the unsung core of the ad industry
Effectiveness studies Measuring ROI United Kingdom

The fact that advertising doesn’t share its lessons when it’s not trying to win awards obscures the important lessons that the totality of the industry can provide about the business, argues Dr Grace Kite, whose new dataset holds valuable, agenda-resetting insights.

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