With 320 million gamers, Southeast Asia is a huge market for e-sports – and brands have an opportunity to tap into this lucrative and growing field with storytelling that has mass appeal.  

Why it matters

Brand strategy for e-sports should be driven by storytelling and victory to engage both genders, says the CEO of ONE Esports. To achieve success, brands need a fully integrated media company, social media network, production capability, and in-house data and analytics team.

Takeaways

• Content must push the e-sports athlete onto the global stage with media engineering.
• E-sports celebrate heroes, so brands should craft a heroic...