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E-commerce to account for over a quarter of health & beauty sales in 2026 | WARC | The Feed

E-commerce to account for over a quarter of health & beauty sales in 2026
17 August 2021
E-commerce to account for over a quarter of health & beauty sales in 2026
Purchase behaviour E-commerce & mobile retail Pharma & healthcare (general)

Online health, beauty & personal care sales are expected to grow more than three times faster than store-based sales between 2021 and 2026, according to research from WARC's sister company Edge by Ascential. This means e-commerce will account for over a quarter (26.8%) of the category's sales in 2026, up from an expected 19.5% this year.

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