E-commerce sales to grow $2.4trn by 2026 | WARC | The Feed
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E-commerce sales to grow $2.4trn by 2026
E-commerce is expected to grow its sales by more than $2,000bn between 2021 and 2026, by when it will take a 40% share of global chain retail sales, according to data from WARC's sibling company Edge by Ascential. This is up from 31% in 2021 and 33% in 2022.
Why it matters
As e-commerce becomes more important for consumers and brands, WARC has partnered with Edge by Ascential to reveal key digital commerce recommendationsfor marketers – managing physical availability is vital as being out of stock is penalised, search has become a key battleground,...
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