E-commerce not frictionless for Gen Z | WARC | The Feed
The Feed
Daily effectiveness insights, curated by WARC’s editors.
You didn’t return any results. Please clear your filters.

E-commerce not frictionless for Gen Z
Shopping online has become more difficult in some countries even among the usually tech-savvy Gen Z audience, according to research by Ipsos MORI.
Why it matters
The battle for online shoppers is intense, but some brands may be missing out because their online customer experience is not easy to follow. Delivering a seamless e-commerce experience is a fundamental way to build loyalty and repeat purchases so should be a clear priority.
Takeaways
This content is for subscribers only.
Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.
Email this content