Home The Feed
Your selections:

E-commerce not frictionless for Gen Z | WARC | The Feed

The Feed

Daily effectiveness insights, curated by WARC’s editors.

E-commerce not frictionless for Gen Z
01 February 2021
E-commerce not frictionless for Gen Z
E-commerce & mobile retail Customer experience France

Shopping online has become more difficult in some countries even among the usually tech-savvy Gen Z audience, according to research by Ipsos MORI.

Why it matters

The battle for online shoppers is intense, but some brands may be missing out because their online customer experience is not easy to follow. Delivering a seamless e-commerce experience is a fundamental way to build loyalty and repeat purchases so should be a clear priority.

Takeaways

This content is for subscribers only.

Sign in or book a demo to continue reading WARC’s unbiased, evidence-based insights that save you time and help you make marketing choices that work.

Become a member Sign in