DTC marketing in China: Why disruptor brands need it | WARC | The Feed
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DTC marketing in China: Why disruptor brands need it
The importance of direct-to-consumer or DTC marketing in China is growing, with brands owning their channels and gaining direct access to consumers to build closer relationships with them. But cutting out e-commerce platforms completely can be a risky proposition.
Why it matters
The DTC or direct-to-consumer model can provide businesses with first-hand consumer insights and data, as well as reduce the cost from selling on e-commerce platforms. More importantly, it allows brands to collect valuable data, gain feedback and develop a better customer experience.
Takeaways
- The brand-consumer relationship is impersonal when e-commerce platforms are the intermediary between the two....
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