DTC and the Indian consumer: a framework for future brands | WARC | The Feed
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DTC and the Indian consumer: a framework for future brands
DTC has proved a success in India, driven partly by the pandemics, partly by the country’s rapid digital development, but new direct-to-consumer brands will need to understand a continually evolving consumer psyche, says Shibani Mitra of Leo Burnett India.
Why it matters
DTC is here to stay in India amid inefficiencies and emerging need gaps, and successful DTC brands of the future will home in on the “disruption sweet spot” to create an ecosystem of purpose as they transition from e-commerce to social commerce, while creating not retail stores but experiential spaces for consumers.
Takeaways
- DTC leans towards analytical, not...
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