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Drivers of attention differ for TV and online ads
25 May 2022
Drivers of attention differ for TV and online ads
Digital media planning & buying TV & Connected TV planning & buying Ad lengths & formats

The main drivers of attention for television and online ads are distinct, and understanding the different factors at play for each channel could help marketers refine their strategies.

Such findings emerged from research by Dentsu, the agency holding company, at the Advertising Research Foundation’s (ARF) AUDIENCExSCIENCE 2022 conference.

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