Driven by innovation, Apple hits record heights | WARC | The Feed

Apple’s relentless focus on innovation and integration across hardware products, software and services has propelled brand to its highest ever quarterly revenue despite the challenges of the COVID-19 pandemic, according to the technology giant’s Chief Executive Officer, Tim Cook.

The view from the top

On the company’s Q1 2021 earnings call in late January, executives revealed the drivers of Apple’s record breaking revenue.