Dr Martens, the iconic footwear brand, enjoyed success with a digital campaign that looked beyond online cookies as it targeted various Latinx consumer segments in the US.

Why it matters

The online cookie has long been central to how marketers identify consumers, understand their habits and target messages. But with tech giant Apple having restricted third-party cookies in its Safari browser, and fellow tech titan Google set to do the same for its Chrome browser next year, new strategies are urgently needed.