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24 August 2022
Downturns see more “rising stars” and “sinking ships”
Brand managementMarketing in a recessionPricing strategy
Economic downturns see more “rising stars” emerge than periods of fiscal calm, but also lead to more “sinking ships”, according to a study by management consultancy Bain & Company.
Why it matters
Periods of financial stress are inherently uncertain, increasing the likelihood of strategic errors that have short-term and long-term impacts. Equally, however, enterprises that make the right choices can navigate through these tough times and position themselves well for the recovery.