Downturns see more “rising stars” and “sinking ships” | WARC | The Feed

Economic downturns see more “rising stars” emerge than periods of fiscal calm, but also lead to more “sinking ships”, according to a study by management consultancy Bain & Company.

Why it matters

Periods of financial stress are inherently uncertain, increasing the likelihood of strategic errors that have short-term and long-term impacts. Equally, however, enterprises that make the right choices can navigate through these tough times and position themselves well for the recovery.

Takeaways