The digital acceleration caused by COVID-19 requires brands to double down on digital experience to boost customer acquisition, according to Simon Cox, VP – Strategy at experience agency Huge.

Why it matters

Once availability is no longer a concern due to COVID, brands will see high levels of competition return, and will need to focus on customer acquisition.

As the landscape continues to shift to digital, so too does the customer acquisition playbook. Speed and agility will increasingly be required to keep up with the digital first consumer. Research from Publicis Sapient indicated that there is a clear relationship between...