Domino’s addresses the inflation crisis with market share play | WARC | The Feed

Domino’s is almost as much a tech firm as a pizza company, and this ethos drilled down to its marketing strategy when the competition returned in force after lockdowns eased.

Why it matters

Following strong performance in the lockdowns and re-opening, Domino’s anchored its strategy in lifetime value, taking the opportunity to grow market share at a time of cutbacks.

What’s going on