Home
The Feed
Your selections:
Does connected TV really have a frequency problem? | WARC | The Feed
You didn’t return any results. Please clear your filters.

27 August 2021
Does connected TV really have a frequency problem?
TV & Connected TV planning & buying
United States
Reach and frequency, recency
New research from ad tech company Innovid and the Association of National Advertisers (ANA) concludes that connected TV advertising’s supposed frequency problem ought to be challenged, after discovering an average frequency of 4.6 exposures across CTV ad campaigns.
Show me the evidence
Email this content