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Does connected TV really have a frequency problem?
27 August 2021
Does connected TV really have a frequency problem?
TV & Connected TV planning & buying United States Reach and frequency, recency

New research from ad tech company Innovid and the Association of National Advertisers (ANA) concludes that connected TV advertising’s supposed frequency problem ought to be challenged, after discovering an average frequency of 4.6 exposures across CTV ad campaigns.

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