Amazon Prime Video and Disney+ were the subscription video-on-demand (SVOD) services that attracted the most new subscribers in Great Britain last year, according to data from Kantar.

Why it matters

Video-on-demand is becoming a competitive market and Amazon and Disney have achieved success in different ways. Amazon Prime Video has tapped into demand for live sports and used its links with the Prime membership. Disney has been helped by a strategic centralisation of the business into a single unit responsible for Disney+, content distribution and ad sales.

Takeaways

• Since the second quarter of 2020, Amazon Prime Video has...