Over half of digital media experts in the United States said digital video/OTT (57%) and connected TV (54%) will be areas of high priority in 2021, the highest share across different media. This is according to a survey of those working in online marketing by Integral Ad Science.

Why it matters

Connected TV has proven attractive to advertisers as it helps brands combine the personalisation of digital with the emotional resonance of TV. Investment grew strongly in 2020 and this looks set to continue in 2021.

Takeaways

• Digital video and connected TV prove attractive because of their lower...