Digital publishers see long-term growth in audiences | WARC | The Feed

Digital publishers in the UK and US saw their mobile audiences reach new heights during the coronavirus outbreak and this has continued through to November.

Compared to August 2019, the number of users on daily news apps rose 79% by April 2020 and were still up 74% by November. This is according to data from digital publishing platform Pugpig.

Why it matters

There was a widespread increase in media activity during the coronavirus outbreak but what is most important is whether this was a one-off or if it lasts in the long-term.