Digital Out-Of-Home: How to unlock its advantages | WARC | The Feed
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Daily effectiveness insights, curated by WARC’s editors.
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Digital Out-Of-Home: How to unlock its advantages
The flexibility and immediacy of DOOH have created a new opportunity for advertisers, from both the creative and placement perspective, enabling the channel to deliver better business results.
Why it matters
Static OOH has a stronger role to play if the aim is to remind or reinforce consumers but incorporating creative evolution is proven to drive a significant uplift in creative effectiveness, making digital OOH crucial if a brand is communicating something new or adding layers to something existing.
Takeaways
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