The flexibility and immediacy of DOOH have created a new opportunity for advertisers, from both the creative and placement perspective, enabling the channel to deliver better business results.

Why it matters

Static OOH has a stronger role to play if the aim is to remind or reinforce consumers but incorporating creative evolution is proven to drive a significant uplift in creative effectiveness, making digital OOH crucial if a brand is communicating something new or adding layers to something existing.

Takeaways