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30 September 2021
Digital Out-Of-Home: How to unlock its advantages
Digital outdoor & OOHOutdoor & out of home planning and buyingNeurometric research
The flexibility and immediacy of DOOH have created a new opportunity for advertisers, from both the creative and placement perspective, enabling the channel to deliver better business results.
Why it matters
Static OOH has a stronger role to play if the aim is to remind or reinforce consumers but incorporating creative evolution is proven to drive a significant uplift in creative effectiveness, making digital OOH crucial if a brand is communicating something new or adding layers to something existing.