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30 May 2022
Digital out-of-home: How it evolves to become more effective
Digital outdoor & OOHOutdoor & out of home effectivenessOutdoor & out of home planning and buying
Out-of-home or OOH media is constantly evolving, with digital OOH or DOOH offering advertisers dynamic opportunities that previously didn’t exist at scale, as research by QMS Media and Neuro-Insight explains .
Why it matters
Digital and static campaigns perform different communications functions, with DOOH able to offer creative that evolves over time and across a campaign to deliver greater impact and effectiveness.