Digital out-of-home: How it evolves to become more effective | WARC | The Feed
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Digital out-of-home: How it evolves to become more effective
Out-of-home or OOH media is constantly evolving, with digital OOH or DOOH offering advertisers dynamic opportunities that previously didn’t exist at scale, as research by QMS Media and Neuro-Insight explains .
Why it matters
Digital and static campaigns perform different communications functions, with DOOH able to offer creative that evolves over time and across a campaign to deliver greater impact and effectiveness.
Takeaways
- Digital and static OOH formats play slightly different but complementary roles in driving brand growth.
- When communicating something new or adding layers to existing ideas, digital is critical to an OOH campaign.
- Static OOH’s strength is in...
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