One of the companies in India’s Aditya Birla Group – a 100-year-old conglomerate – is Eternia, a B2C player dealing in window and door systems, and its executives share how they use digital in this niche market to grow its customer base.

Why it matters

Tech in India is evolving with the next phase of growth coming from digital, and brands that have traditionally steered clear of digital need to start incorporating digital in their e-commerce strategies.

Takeaways