Virtual influencers are designed according to extremely conventional beauty stereotypes, but marketers can learn from Kami, the world’s first virtual influencer with Down syndrome.

Why it matters

Kami was designed and co-created based on a collective of real young women with the same condition from 16 different countries. By existing in the virtual space in her original shape, Kami is the start of a new era of virtual inclusivity, showing that human differences, complexities and diversities can be expressed in virtual spaces as well as real ones.

Takeaways

• The virtual world can be made more welcoming for those with disabilities,...