The growth in digital commerce has stabilised following a year of rapid growth, according to worldwide data from the Salesforce Shopping Index.

Why it matters

This suggests new online shopping habits have lasted, with revenue above pre-pandemic levels and in line with the e-commerce surge in 2020. As a result, future growth is likely to be more modest as normality returns. This will increase the competition for digital retailers as in-store retail also recovers.

Takeaways

• Digital commerce revenue grew just 3% year on year in Q2 2021 following four consecutive quarters of growth above 50%.
• Competition for digital retailers has...