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Digital advertising grew 52% year-on-year in 2022, according to new data from TAM AdEx.
Why it matters
The rise of digital ad volumes in India tracks some of the strong growth in online and search adspend as observed by WARC, boosted by a strong Q4.
What’s going on
Reported by LiveMint, the research reveals trends in digital advertising delivery:
Sourced from Livemint, WARC
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