With the rise of new AI-powered platforms, emerging communities in the Metaverse and Web3 are presenting a challenge to advertising agencies and brands looking to garner a captive audience and increase engagement, but could the technology be seen as just another digital channel instead of the ultimate changemaker? 

Why AI matters

Few industries have been impervious to the entrance and integration of AI to streamline workflows, transform business operations and optimise data. Moreover, the technology is evolving faster and faster with unparalleled levels of innovation. AI can help agencies and brands increase their effectiveness and will deliver richer use cases...