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30 June 2021
Diesel: How to disrupt B2B e-commerce
Marketing to B2B audiencesE-commerce & mobile retailVirtual & augmented reality
Diesel, the Italian fashion brand, responded to lockdown restrictions on showroom visits from business-to-business (B2B) customers by creating a digital showroom experience that points to an e-commerce future that feels more like a videogame, an audience at the Lions Live conference heard.