Did 2021 pan out the way we thought?

This week WARC launches the Marketer’s Toolkit 2022. This is our guide to the major trends marketers need to respond to, and the new research and techniques they need to be on top of, as we hurtle towards a new year. 

It’s always a great opportunity to take stock of what we’ve learned, and to review what marketers are telling us will be important next year - both in one-on-one interviews with CMOs, and via a global survey.

And it’s only fair we go back and look at what we said last year in our Toolkit for 2021. Did we get it right? Or was our crystal ball malfunctioning?