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16 December 2022
Designing businesses and brands in tough times
Brand loyaltyMarketing in a recessionStrategy
Brands are heading into a new “audition” space for a post-Covid consumer landscape and they need to respond accordingly.
Why it matters
As rising prices lead to a cost-of-living crisis, consumer choice has become a brand audition but businesses can seize growth opportunities by investing in the trend and winning the battle for consideration, says Dorothy Peng, R/GA’s Asia managing director.