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06 October 2021
Deconstructing the creator economy
Influencers, KOLs
User generated content & participation
Collaboration & co-creation
The considerations for brands looking to engage in the creator economy are not unlike those when dealing with influencers, but there are nuanced differences, a new WARC Guide explains.
Why it matters
A multibillion-dollar industry called the creator economy has built itself, seemingly overnight. As it booms, we should understand the role brands and advertisers play in a model powered by creators, not corporations.
Takeaways
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