Deconstructing the creator economy | WARC | The Feed

The considerations for brands looking to engage in the creator economy are not unlike those when dealing with influencers, but there are nuanced differences, a new WARC Guide explains.

Why it matters

A multibillion-dollar industry called the creator economy has built itself, seemingly overnight. As it booms, we should understand the role brands and advertisers play in a model powered by creators, not corporations.

Takeaways