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28 September 2021
Decoding consumer content preferences and attention span: A brand’s guide
StorytellingContent marketingMobile planning and buying
Media consumption is being impacted by shorter attention spans which poses a problem for brands hoping to engage consumers; the Asia Tech x Singapore Virtual Conference discussed how they can do this better.
Why it matters
As attention spans wane, content creators and brands have fewer seconds to grab consumers’ attention and need to rethink content formats and go big on engagement to net new audiences.