Media consumption is being impacted by shorter attention spans which poses a problem for brands hoping to engage consumers; the Asia Tech x Singapore Virtual Conference discussed how they can do this better.  

Why it matters

As attention spans wane, content creators and brands have fewer seconds to grab consumers’ attention and need to rethink content formats and go big on engagement to net new audiences.

Takeaways

• The growth of mobile and on-the-go video viewing means brands must create content that works best on mobile screens.
• Consumers are no longer passive and want to provide input, interact and express themselves...